For many authors an appearance on the Medical Author Chat podcast is an opportunity to connect with readers, share why they wrote their book, and to, hopefully, sell some copies of their book. Podcast appearances are just one of many opportunities for book promotion.
If you are a medical author or an aspiring author you might want to check out The Ultimate Digital Book Promotion Handbook - The Authors Guide To Finding Places To Promote Your Book Online (Amazon Affiliate) from Jim Kukral. I have read many of Jim’s books on marketing and web business and his advice is always actionable and no non-sense. Check out this book from Jim and let me know what you think.